Gaming services
CM Speedrunners
A storefront and quote builder for a professional speedrunning and trophy-hunting service, replacing a business that ran entirely on Discord messages.
- Client: CM Speedrunners
- 2020
CM Speedrunners completes games for people: trophies, achievements, resource farming, and coaching across PlayStation, Xbox, PC, and Switch. The service was already good. The way you bought it was a direct message and a lot of back and forth.
The problem
The challenge
The business ran on Discord. A customer would describe what they wanted in a message, someone would work out a price by hand, and the job would be scheduled in a conversation. It worked, but it put a hard ceiling on how much the team could take on and made every enquiry cost real time before a single pound had changed hands.
There was a credibility problem underneath the operational one. This is a category with a trust deficit: customers are asked to hand over an account or pay upfront to a stranger. A business with no public storefront, no visible process, and no stated policy on how the work is done starts every conversation on the back foot, no matter how good its reputation is inside the community.
The brief was to make the service buyable by someone who had never heard of them, without losing the Discord community the business was built on.
What we did
The approach
The decisions that shaped the build, and why each one was made.
A public service catalogue
Trophy and achievement completion, resource farming and stat boosting, coaching, and account-based completion, each described plainly with what is and is not included.
A multi-step quote builder
Platform, game, service type, and level of involvement captured as structured fields. Enquiries arrive complete instead of as a paragraph that needs three follow-up questions.
A stated five-step process
Order, estimate by email, team assignment, schedule posted to Discord, delivery. Publishing the process is most of what converts a sceptical first-time buyer.
Platform and game taxonomy
PS5, PS4, Xbox, PC, and Switch, with the catalogue organised around real titles including the NBA 2K, Madden, EA Sports FC, and MLB The Show series.
Livestreamed delivery
YouTube and Twitch embeds so customers can watch their own job being completed. It is a marketing feature and a trust feature at the same time.
Discord kept in the loop
The site feeds the community rather than replacing it: schedules are posted to Discord, support runs there, and membership reward tiers give the community a reason to stay.
Payments that work everywhere
PayPal invoicing as the default, with manual alternatives for regions PayPal does not serve, because a meaningful share of the customer base cannot use the obvious option.
An explicit no-cheating position
A clear public statement that no unauthorised software is used. In a category where bans are the customer's biggest fear, saying this out loud is a competitive advantage.
What came out
The outcome
CM Speedrunners now has a storefront with an entry point from $9.99 and custom quoting above that. Enquiries arrive structured and priced against a catalogue rather than being negotiated from scratch, which is the difference between a service and a series of favours.
This is also the oldest project in our index, and it is still running. It gets a mention here for a reason that has nothing to do with the technology: a small commerce site built carefully in 2020 that still does its job in 2026 is a better argument for how we work than anything we could write about our process.
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Next step
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