Journal

Notes on
building

The questions people ask before they hire anyone, answered properly. No listicles, no filler, and nothing published for the sake of a schedule.

Skip the audit tool's 400-item checklist. There are about eight things that move the needle, and most sites get four of them wrong.

Three different products, three different costs, and a set of questions that usually make the answer obvious.

Written requirements are a bad medium for interfaces. Here is what we do instead, and why it wastes less.

How to tell a good proposal from a bad one, what quietly costs you later, and the answers that should make you walk away.

Next step

Have a question?

If something here raises a question about your own project, ask it. We answer honestly, including when the answer costs us the work.

Usually within one working day