Healthcare consultancy
Consultation Catalyst
A credibility-first site for a healthcare consultancy working at the intersection of medicine, business, and commercial performance.
- Client: Consultation Catalyst
- 2026
Consultation Catalyst helps private healthcare businesses improve how consultations are run and what they are worth commercially. Founded and led by Dr Kamran Amjed, it sells two quite different things to a demanding audience, and the site had to make both legible in about eight seconds.
The problem
The challenge
The practice offers two service lines that are related but not the same: CPD-accredited consultation training for practitioners, and consultancy and advisory work for the businesses those practitioners work in. The buyer is different in each case, the sales cycle is different, and collapsing them into one generic services page would have served neither.
The audience is also unusually wide for a specialist firm. Private clinics, aesthetic medical practices, wellness and longevity brands, GLP-1 weight loss services, device manufacturers, healthcare startups, and multi-site clinic groups all buy for different reasons. Each one needed to find its own reflection quickly.
Above all, this is a credibility purchase. Clinical audiences are highly attuned to overclaiming. The site had to convey genuine authority, clinical and commercial and regulatory, without a single line that read like marketing.
What we did
The approach
The decisions that shaped the build, and why each one was made.
Two service lines, structurally separated
Training and advisory given their own space, their own language, and their own entry points, rather than being flattened into a single list of capabilities.
Credentials placed where doubt occurs
Clinical background, Stanford AI in Healthcare training, and CQC and GPhC regulatory experience across the UK, Europe, the USA, and the Middle East surfaced at the moments a reader is deciding whether to believe the claim in front of them.
Audience-shaped content
Clinics, aesthetics, GLP-1 services, device manufacturers, and clinic groups each addressed in their own terms, so a reader recognises their own situation instead of translating from a generic description.
Proof rather than adjectives
Named testimonials from clinic owners and practitioners, and partner logos from clinics, device manufacturers, and healthcare brands, doing the work that self-description cannot.
One clear next step
A complimentary introductory call as the single call to action across the site. For a considered purchase, one low-commitment step converts better than a menu of options.
Restraint as a design decision
Typography, spacing, and pace tuned to read as a professional practice rather than a growth agency, because in this market looking like a marketing funnel actively costs you trust.
Fast, accessible, and crawlable
Server-rendered pages, real heading structure, and performance treated as part of the credibility rather than a technical afterthought.
What came out
The outcome
The site is live with dedicated pages for each service line, a credibility layer of credentials, testimonials, and partner logos, and an enquiry flow that routes straight to a complimentary introductory call.
The useful outcome for a consultancy at this stage is not traffic, it is qualification. The site now does the first half of the sales conversation on its own, so calls begin with someone who already understands what is on offer and has decided they are the right fit for it.
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