Service
AI chat assistants for websites and WhatsApp
AI chatbots that answer customer questions from your own information, book appointments, capture leads, and hand over to a person, on your website and WhatsApp.
- Scoped per project
- UK based
- Founder-led delivery
An AI chat assistant answers the questions customers type into your website chat or send on WhatsApp, using your own information: your prices, your policies, your opening hours, your product details. When it can, it finishes the job, booking the appointment or logging the enquiry. When it cannot, it hands the conversation to a person.
The old generation of website chatbots followed a script of buttons and fell apart the moment a customer typed something unexpected. Language models changed that. A well-built assistant now understands the question as asked, and the work is in making sure it only answers from what is true about your business.
Included
What you get
Every engagement includes all of this. None of it turns up later as an extra.
Answers from your own information
The assistant is grounded in your website, documents, and FAQs, and says it does not know rather than guessing when something is not covered.
Website and WhatsApp
The same assistant on your website chat and your WhatsApp Business number, so customers can ask wherever they already are.
Bookings and lead capture
Books into your calendar or booking system, or collects the enquiry details your team needs and sends them to your inbox or CRM.
Handover to a person
Customers can ask for a human at any point, and complaints or anything outside scope are passed to your team with the conversation attached.
Your tone and your rules
It writes the way your business speaks, follows the rules you set about what it may and may not say, and never promises things your team cannot deliver.
Reports on what customers ask
A regular view of the questions coming in, which ones the assistant answered, and which it could not, so you can fix gaps in your website and your service.
In detail
How we approach it
Grounded, not improvised
The main risk with an AI chatbot is that it states something untrue with confidence: a price you do not charge, a refund policy you do not have. We build assistants that retrieve the relevant parts of your own content for each question and answer only from that, and we test them against the questions your customers actually ask before launch. When the answer is not in your information, the assistant says so and offers a person.
Off-the-shelf chatbot or a custom assistant?
Plenty of ready-made chatbot products will read your website and answer questions for a monthly fee, and for a simple brochure site they can be enough. A custom assistant pays off when it needs to work with your systems, such as live stock, real availability, order status, or bookings, when it needs to run on WhatsApp as well as the website, or when you want the data and the set-up on your own accounts rather than inside a vendor's dashboard.
WhatsApp done properly
WhatsApp is where many UK customers prefer to message a business. Automated replies there run through the official WhatsApp Business Platform, which has its own rules on when a business can message a customer and its own per-conversation pricing. We set that up on your business account so the number, the conversations, and the costs are all yours.
Privacy and transparency
Customers are told they are chatting with an AI. Conversations are personal data under UK GDPR, so they are kept for a set period, used only for the purposes you state, and processed by providers whose business terms do not allow training on your data.
Process
How it runs
Four steps from first call to launch. No surprises, no disappearing acts.
Call
One focused call to understand what you need, who it is for, and what success looks like. You leave with a clear, written scope and a proposal.
Prototype
You are clicking through a working prototype with most of the core features live, early in the project. Real screens in the browser, not static mockups.
Refine
We shape the prototype into the finished product, folding in every amendment you ask for. Nothing ships until you have confirmed the final build.
Deploy
We take it live on the hosting provider and domain of your choosing, fully wired up, and stay close after launch to keep it running smoothly.
Proof
Projects built this way
Case studies with the reasoning, not just a screenshot.
FAQ
AI Chat Assistants questions
How is this different from an old-style chatbot?
Old chatbots followed fixed scripts and buttons. An AI assistant understands questions written in the customer's own words, answers from your business information, and can take actions like booking an appointment. It still follows rules you set and hands over to a person when it should.
Will it make things up?
It is built not to. Each answer is drawn from your own content, it says when it does not know, and we test it against real customer questions before launch. Anything it should not answer, such as complaints or legal or medical questions, goes to a person.
Can it work on WhatsApp?
Yes, through the official WhatsApp Business Platform on your own business account. The same assistant can run on your website chat and WhatsApp at once.
Can it book appointments or check stock?
Yes, if your booking system, shop, or stock system has an API it can connect to. That integration is usually where most of the value is, and it is what separates a custom assistant from a generic chatbot.
What does it cost?
A fixed build price agreed after the first call, plus usage costs for the language model and WhatsApp conversations, paid directly to the providers on your accounts. We estimate monthly running costs for your volume before you commit.
Can it work alongside an AI phone agent?
Yes. A chat assistant and an AI voice agent can share the same business information and rules, so customers get the same answers whether they call, chat, or message.
Further reading
From the journal
Related
Other services
Next step
Answer every enquiry
Tell us where your enquiries come in, the questions you answer most, and the systems you use. You get a written plan, a fixed build price, and an estimated monthly running cost before anything is built.
Usually within one working day